Mission
Turn companies with potential into category leaders through measurable commercial growth systems: strategy, marketing, sales, technology, and artificial intelligence working as one engine.
About Datagen
We are not an agency. We are a commercial growth system.
Datagen Consulting S.A. de C.V. designs and implements integrated commercial engines for B2B companies in Mexico, LATAM, and Spain: strategy, marketing, sales, operations, and technology in one system.
What we focus on
- Commercial diagnosis and architecture
- Marketing and demand generation
- Sales processes and revenue
- Technology, CRM/ERP, and data intelligence
Vision
To be the reference firm in commercial growth consulting across Mexico and Latin America, recognized for sustainable results, certified professional excellence, and real transformation in how companies sell and scale.
Leadership team
Leadership with experience in commercial strategy, brand, and execution.
Renier Hanssen
CEO · Founder
Strategic consultant certified as Expert Consultant by ICEMéxico. Leads commercial vision and business transformation across Latin America and Spain.
Emmanuel Machorro
Chief Marketing Officer
Responsible for brand strategy, positioning, and corporate communications. Drives the creative and digital integration of the Datagen ecosystem, including Posten Studios.
Certifications and recognition
- Renier Hanssen — Expert Consultant certified by ICEMéxico (2025)
- Strategic integration of Posten Studios as a Datagen brand (2025)
- Documented success cases with Redwell Control México, Medicarm, and Planck Laboratorios
Ready to build commercial structure?
Book a strategic diagnosis and receive a clear map of opportunities in marketing, sales, and technology.