DIES case: brand, website, and sales materials for digital corporate wellness
Mexico, October 6, 2026 — Datagen supported DIES, a corporate wellness program oriented to the energy sector, to present its offering in the digital environment with clear identity, a website, and sales materials. The challenge was to reach the business market with a recognizable message and tools to support prospect conversations.
The challenge
DIES needed to present itself to companies with visual and commercial coherence: a B2B identity, its own digital space, and a journey that made the first contact easier without losing follow-up continuity.
Three decisions in the intervention
01. Make the offering coherent
Visual identity and B2B messaging were developed for the corporate wellness program so the offering could be explained through benefits for companies.
02. Make the first step easier
A 45-minute diagnosis was replaced by a more agile public questionnaire that leads into a commercial conversation. Eight questions were verified on the public diagnosis page (a commercial asset; not an accredited clinical validation).
03. Prepare continuity
The website, corporate presentation, editable proposal, and follow-up documentation were connected. As support assets, 15 email templates and three follow-up sequences were prepared; those figures describe available tools, not conversion results.
What is verifiable and what the client reports
On October 4, 2026, the website (programadies.com), the diagnosis page, and the corporate presentation viewer were publicly verified. Fernando Trejo of DIES provides qualitative evidence of use: the professional website helps capture opportunities with greater credibility; the automated diagnosis and its CRM connection make prospect follow-up easier; and the materials, in his experience, improve closes.
“The professional website helps capture opportunities with greater credibility. The automated diagnosis and its CRM connection make follow-up of each prospect easier.”
Editorial synthesis of the authorized testimony of Fernando Trejo · DIES
Scope of the case
Form behavior, scheduling, automations, CRM integration, and email sends were not independently tested for this publication. Sales, conversion, and return were not measured. The diagnosis is a commercial asset. What the case documents is a clear path to present the program and keep interest moving: identity, message, and connected tools.
If your company needs to take a B2B offering digital with brand, website, and sales materials, talk with Datagen about brand and commercial development.
